brand

noun [抽象名词]品牌，商标；（独特的）一种，一类；（动物身上标明所属的）烙印，火印；独特的个性，自成一格的形象；燃烧的木头，烧焦的木头；<古>（打印用的）烙铁；火炬，剑

A brand of something such as a way of thinking or behaving is a particular kind of it. ^{(思维或行为方式等的) 独特类型}